By Guy Pinjuv, Ph.D., Lead Analyst and Matthew Cullinen, Editor
Over the next decade and beyond, Brazil will rely heavily on the clearing of tropical forests to make way for the expansion of livestock rangeland.
Deforestation in this region is speeding climate change and is responsible for the loss of plant and animal biodiversity. Brazil’s annual carbon emissions are estimated at 5 Gt CO2e, with 70 percent coming from deforestation and agriculture. Under current practices, the country’s national goal to double beef and leather exports by 2018 will result in clearing of vast areas of tropical rainforests.
There are compelling business opportunities to deter this increase in deforestation and greenhouse gas emissions.
With just a moderate level of intensification, an area the size of California could be saved from future deforestation. This could provide healthy returns on investment and a total mitigation potential of 6.5 Gt CO2e by 2018.
This report describes the primary opportunities to mitigate emissions from Brazil’slivestock production and deforestation and examines current barriers to implementation.
The monthly digital-only financial title will launch on May 3 at Creating Climate Wealth Summit, DC and will be available to a select group of C-suite executives in Europe, USA and Asia. The title will have an exclusive distribution into the heart of key decision makers at some of the world’s most progressive companies, inter-governmental and non-governmental organizations. The magazine will be produced in multiple formats for subscribers through online, iPad, Tablet and smart phone editions.
With an initial 167,250 readers per month, we want Creating Climate Wealth to become the leading green business digital magazine distributed directly to entrepreneurs and C-suite executives using Carbon War Room’s membership database and become available by subscription on iPad. Our readers are affluent, influential, decision makers, future shapers, international professionals and investors.
Creating Climate Wealth focuses on working with entrepreneurs and industry to reduce carbon emissions that make good business sense and benefit both the industry and the environment almost immediately. The magazine will focus on seven main sectors—Electricity, Transport, the Built Environment, Industry, Land Use, Emerging Economies and Carbon Management, and will feature:
regular news and event updates from Carbon War Room operations
an in-depth look at Carbon War Room operations: shipping, energy efficiency and aviation
thought-leadership from Carbon War Room founders, board members and C-suite
research reports on gigaton-scale reduction opportunities and new clean technologies
profiles on the latest and most promising clean tech investment opportunities
and articles by some of the world’s best journalists on clean tech
Richard Branson will launch the magazine with an in-depth article on why he set up the Carbon War Room, and his vision for creating climate wealth and bringing economic prosperity to economies across the globe.
The first edition will incorporate the Creating Climate Wealth Summit program and be available in hard copy at the event.
Entrepreneurs, investors, and private and public sector leaders participated in working tracks to identify challenges to scaling up six cleantech sectors with gigaton scale CO2e reduction potential by 2020: energy efficiency, distributed generation, shipping and freight, grid management, electric vehicles, and aviation and next-generation biofuels.
Carbon War Room hosted the Creating Climate Wealth Summit at . Georgetown University’s McDonough School of Business on April 20th to 22nd. The Summit consisted of working tracks and expert panelsdesigned to educate, excite, and catalyze participants to identify market-based solutions for a post-carbon economy.
The Summit culminated in a Leadership Celebration on Earth Day Eve at the Reagan Building. The event was co-hosted by the Earth Day Network, with speeches by current president Kathleen Rogers and former president and Founder Denis Hayes.
Keynote addresses were delivered by Sir Richard Branson, Founder of Virgin Enterprises, Secretary of Commerce Gary Locke and dynamic former President of Ireland and former United Nations High Commissioner for Human Rights Mary Robinson.
Melissa Etheridge rocked out center stage with I Run for Life among other totemic songs.
Expert Plenaries
Plenaries were delivered by Sir Richard Branson, who chose to speak about the entrepreneurial opportunity before us in addressing climate change, General Wesley Clark, whose powerful message focused on the need to unite and the force of the incumbents in the energy spoace, and Jose Maria Figures, who reminded the crowd, “There is no Planet B.”
Some of the most memorable quotes were captured by Andrew Winston and published in the Huffington Post.
Working TracksIn a novel format, this Summit was designed to produce working documents regarding barriers, strategies, and implementation plans across six major cleantech sectors.
The six working tracks were split up, to each go three four two-hour sessions, over the two days. Expert facilitators from the firm Energetics led the sessions, with each working track tasked with creating a roadmap for achieving gigaton-scale carbon reduction and outlining concrete steps that will be taken to realize their goals. The results of this work is now available at CCW Roadmaps [available for participants only].
Participants split into six working tracks determined by their specialties and interests, including. These six working tracks encompassed th following cleantech sectors:
Distributed Generation,
Grid Management,
Energy Efficiency,
Biofuels and Avaiation,
Shipping and Freight, and
Electrical Vehicles.
Going Forward
The Carbon War Room is working to keep the momentum of the Summit alive. Participants in the summit are now working to complete the roadmaps they began in the working tracks. Through online collaboration, and interaction with the Carbon War Room team, we are confident that major steps will be taken in the coming months, and hurdles will be leveled before the Creating Climate Wealth Summit in 2011.
